Communicating with people in business is a core part of running a company successfully. You have to be able to communicate with people internally, as well as people outside of your business, from investors to customers, suppliers, stockists, and more. Whoever you’re talking to outside of your business likely also has a lot of communication with other businesses, which can make things difficult for you. The more noise there is, the harder it is for you to make yourself and your business memorable. If you want people to remember you, there are some things that you should be doing to stick in other people’s minds.
Content Compass
Brand Your Business Emails
Business emails are a large part of the communications that many people send and receive. When someone gets a lot of emails in their inbox every day, it’s easy for them to ignore anything that you might send them. Making your emails stand out is important, so you have to make them unique. Ensuring your emails have your business branding helps them to draw attention. It gives them personality and prevents them from getting lost in a sea of other emails. It marks your emails out as coming from your brand so that people can immediately spot them and will remember them too.
Do Something Different
Doing something different will always help your business to stand out. Coming up with some kind of gimmick, story, or wow factor that will draw attention is a great way to make your business communications more memorable. You might do things differently by including a free surprise with every email or letter that you send to your customers. Maybe you could send your clients something on their birthday or congratulate them on a major milestone. You might even have something that you do when you’re speaking at conferences or other events that gets everyone’s attention.
Create Attractive Print Communications
Everyone may be pushing you to go digital these days, but sometimes print communications are still necessary. Sometimes it’s for practical reasons, such as dealing with legal documents, but it can also be because print materials have more impact. If you’re sending letters or distributing direct mail, creating attractive materials with the right paper and designs is a must. You want the things that you send to catch the receiver’s eye. It might even hang around in their home and office for a while, so it’s important that it’s interesting.
Form Connections
One of the best ways to make sure your business communications are memorable is to make sure you’re memorable. Forming connections and relationships with people is a surefire way to get them to pay attention to you. They’re more likely to listen to what you have to say if they remember and know you. It takes time to form connections with others, but nurturing those relationships can really pay off if you want to make sure people are listening.
Make your business communications more memorable and you improve relations with everyone from customers to suppliers.