How to Make your Current Website Way More Engaging

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By David

Do you feel as though your site could be more engaging? Maybe you feel as though you just aren’t getting as many sales as you could be, and you want to do something about this. Either way, you have to remember that it is more than possible for you to make a positive change if you simply know the steps that you need to take.

A Simple Layout is Important

When you are trying to create an engaging website, you have to make sure that the layout is simple and that it makes sense. Website builders, like WordPress tend to have a lot of templates for you to choose from and sometimes you can even choose what you want for free. You can create an engaging site with ease this way, or you can take help from an Atlanta web design company. If you can do this, then you will soon find that you can make your site more engaging.

Mix Things Up

Many sites on the internet tend to have the exact same layout for every single page. Even though consistency is not a bad thing, you do need to make sure that your site is fresh and engaging. It is wise for you to update the layout for every one of your navigation folders if possible. Your service pages and your products could easily be set up one way while you have your blog in a different way. Either way, if you can do this, then you will soon find that your visitors don’t feel as though they are visiting the same page time and time again.

Utilise White Space

So many people tend to get fixated on the idea that every single page has to have something. This is not the case at all, in fact, when you look at things from a design standpoint, you will soon see that sometimes it’s not effective to have something in every space. If you cover every inch of your site then to your customers, this may feel as though they are walking right into a cluttered room. They may not know where to begin and they may also not have a clue where to start reading either. White space is important because it helps to draw viewers in. It also helps you to channel their attention, shifting their focus from one item to the next.

Choose your Colours Well

When people view certain colours, they feel or think about certain things. Believe it or not, this is one of the many reasons why a lot of fast-food restaurants use yellow or red in their designs. It is because these colours can evoke a sense of hunger. Blue on the other hand is seen as a nice and relaxing colour. That’s why Facebook and Twitter have adopted this colour scheme because it helps them to portray their sites as being a place to unwind and socialise. If you have colours that clash together then you may find that this detracts from the overall user experience and that it stops engagement on your site. If possible, you need to try and stick with a palette of two colours. If you have to use more, then keep it at three, and this should be your maximum.

Use Good Fonts, or Fonts that are Easy to Read

It is imperative that your fonts match in well with the overall feel of your site and what your brand has to offer. If you are not sure which font you should be using or if you don’t know where to start then san-serif is the ideal choice because it is so readable. If you don’t want to go with this font, then instead opt for Roboto or even Arial. These are easy to write and read digitally. If you are printing, then Times New Roman is the better option. If you have a website, then font size 16 is the minimum that you should have for your body text. This is especially the case if you have a mobile. If you have anything smaller, then the operating system will have to zoom in and this will make it way harder for you to read. Any captions and labels should of course be smaller, and headers should be the same size, or they should be a few points bigger. Just take the time to make sure that the fonts look good on various devices and you won’t have any issues.

Make your Site Suited to Mobile Users

Design a version of the site that you have now for your mobile users. At the end of the day, people spend over 70% of their time on the internet, using a mobile device. They also want sites to appear as they should on mobile as well. People will judge your site based on its overall mobile compatibility. If your site is not mobile-friendly, then you may find that your website decreases in engagement. Users are 52% less likely to engage with a company if they have a bad mobile design, so this is something that you need to keep in mind as much as possible.

Make Everything Easy to navigate

Having a clear site hierarchy will make things much easier for your customers. You have to make sure that every single page is accessible in one way or another. Every page has to be accessible in some way, from your main navigation menu. Typically, very engaging sites will employ a huge navigational structure. Navigation menus will then have general subjects that will then narrow into subtopics. Pyramid navigation really benefits your site purely because search engines can crawl through it much easier.

Make it Easy for your Customers to Contact You

You have to make sure that all of your contact details can be accessed with ease. You may want to include them in your About Us page and you may also want to have them in your navigational menu as well. If you can do this, then you will soon find that you can really rocket your customer engagement. If your customers cannot find your contact information when they need it, then they may become frustrated and they may need your help to solve the issue. This will take up your time as well as theirs, and this is the last thing that you need. Make sure that any contact information you do have is accurate and also update it across all of your profiles too. This could include your Google my Business listing or even your Facebook page. If you want an easy way for your customers to get in touch with you, then it is wise to explore the idea of online chat software if possible.

Social Media Plugins

Social media plugins make it very easy for people to interact with your site. It also gives your visitors the chance to share any content they want on your platform with ease. They are very easy to change, and it is a fantastic way for you to build brand awareness. If you want to boost website traffic or if you want to get more backlinks, then this is also a very good way for you to do that.

Clear CTA

You need to try and make every single CTA you have both distinctive and prominent. People will use CTAs when they convert. If you do not have a CTA on your sales pages, then this will make it much more difficult for them to know what you want them to do. CTAs should be clear, and they should also be very easy to find. On top of this, they should also be personalised to your audience according to where they are in your sales funnel. If you can make your text both catchy and actionable, then this will work in your favour.

Use Customer Service Chat

It is so important that you include live chat widgets on your site as this will provide you with an additional channel so that you can engage with your customers. If you have a chat, then this will help you to engage with your customers and it also helps you to answer any questions that they may have. This is especially the case if you are trying to steer them through a complex process or procedure. Chats are also the best way for you to try and close the gap between the product and your customer. Even if you do use a chatbot, customers will be able to get a good idea of what your company can offer, and this will rocket the level of trust that they have in you.

Make Content Easy to Read

Reading your text should not exhaust your visitors. Make your content so that it is scannable and also make it engaging. If you can do this, then you will soon find that it is easier than ever for you to get a good level of engagement with your customers.