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Choosing the Right Time to Start Your Business

You’ve had a good idea for a while, or maybe you’ve always wanted to be a business owner. But when is the right time to launch your company? Ignore advice that says things like the time is now. There is groundwork that you need to put down before you get started, and doing that groundwork can mean the difference in success and failure. At the same time, you could do groundwork forever, so how do you know when it’s time to move forward?

Know Your Target Audience and Competitors

Of all the research that you do before starting your company, this is among the most important. You need to know who you are trying to reach and how to reach them. You also need to know who you are in competition with and what you are going to do to differentiate yourself from them. This research doesn’t have to be formally conducted as some business owners may be able to start gauging interest by talking to interest groups online. Trying out your competitor’s product yourself can give you an idea of what you are up against.

Have Some Financial Resources

You don’t have to be wealthy to start a business, but you probably will need at least some cash. This might come from a variety of sources, including your own savings. You could also take out a business loan, available in a variety of sizes based on your needs. Your loan could come with other resources as well, such as coaching and other support networks in both English and Spanish.

Organize Your Paperwork

Doing all the paperwork at the outset to ensure that maximize business efficiency and that you are properly set up as the right kind of business entity, making sure that you are not violating any zoning laws and completing any other necessary documentation can be tedious, but it’s not nearly as tedious as trying to untangle errors down the road. You can sit down with an attorney or another professional who can walk you through some of this paperwork, but if money is tight, you can also complete it yourself.

Do Some Tests

You can always have a kind of soft launch versus a hard launch, in which you make your product or services available in a limited way to see how people respond and identify where you might need to make improvements. If you’ve ever eaten at a pop-up that opened its doors as a full-fledged restaurant a few months later, you’ve seen this in action. If you have a product to sell, you can try creating just a few to test demand.

When You’re Ready

To some extent, this is a decision that you’ll need to make with your gut. You will know when you are ready, and when that day comes, it’s time to take the next step. This should include taking a look at your external situation as well. If you’re a single parent struggling to get through school while also holding down a full-time job and you’re desperate to get your business up and running, you might want to wait until you’re not juggling school along with everything else.



David is a 28-year-old struggling artist who enjoys planking, upcycling and binge-watching boxed sets.