Very few content creators in the social media marketing and business world know the importance of video captioning. Videos provide the best way to promote your services or goods and keep clients engaged. Content is becoming an essential factor. Therefore, a lack of video captions can lead to poor customer engagement.
Video captioning has numerous benefits. It helps keep your audience engaged and fully understand the video without playing. It also makes it accessible for those with hearing problems. Below are the main reasons why you should include a caption for your video:
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It increases Audience Attention and Comprehension
Video captions can help catch your audience’s attention. Content creators are uploading videos every second on various social media platforms. It is easy for your video to be passed over to give a more engaging video a chance. Some social media platforms mute all videos by default. They give viewers the priority to un-mute the sounds and thus call for the importance of captions.
According to Facebook, captions and subtitles gave videos a 12% boost in user engagement. Captions assist in the comprehension of the content. A recent study by the University of Florida established that 99% of students preferred captioned videos since it helped them understand clearly about a specific subject.
Good engagement also improves the user experience. Improved user experience attracts more audiences and makes the audience come back for more videos. Captions help make your video stand out among millions of videos created every hour.
It Boosts the Accessibility of Your Content
Almost 6% of the world’s population suffers from hearing problems. This percentage represents roughly 500 million people. It means that if you fail to caption your video, all these people worldwide will not have access to your video. Captions help people with hearing disabilities to comprehend your content.
People from around the world speak different languages. Putting captions in other languages can help viewers who do not understand English watch your content. It makes your video go international and broadens your audience and market.
Additionally, using captions help protect your businesses from charges against discrimination. In extreme cases, the authority may decide to penalize your video for not including captions. The anti-discrimination laws prohibit the marginalization of people based on their status and other factors.
Video creators should aim at creating very highly accessible digital content. Equal access is the main factor motivating people to come back and watch your videos, bringing you several benefits associated with more viewers.
It Increases SEO Ratings
Video captioning is an essential aspect of search engine optimization. Inputting captions in the video makes it easy for people to find your content by just searching on the internet. Your video can easily get lost if it lacks clear searchable captions.
Captions help bring your video to the first page when you search on Google. Most people will also listen to videos that appear on the first page. You may have excellent content, but your video may get lost among millions of videos due to a lack of captioning.
Search engine bots cannot watch videos uploaded on the internet but can read the textual part. Captions come in a text file that makes it easy for search engine bots to comprehend the video. Since the bots can clearly understand the text, videos with captions will get a higher SEO rating.
Captions make your video Viewable in sound-sensitive areas
Video captions are not only for the deaf but also for those who can’t understand the base language. Those who find themselves in sound-sensitive areas also demand captions. Most people love watching videos while on a bus or studying at the library. Some of these areas require a high level of silence. People will prefer watching videos in silence. Therefore, it creates the need to place captions in your videos to accommodate this type of audience.
Captions help viewers comprehend when watching the videos in noisy areas or areas with noise restrictions.
Captioning is important when creating and uploading videos for your audience. It helps reach a broader market and promotes better engagement. It helps spread your idea to the entire world. However, content creators need to upload more videos to stay relevant. Captioning may make the process a little slow since it requires some level of video editing. One can use captioning services to help caption videos before uploading them on the internet. It will help improve the videos’ flexibility and engagement, increasing your SEO ratings.