Small Southeast Counties See Population Surge From New Residents
RALEIGH — Small counties across southeastern North Carolina are experiencing notable population growth as new residents relocate from urban areas and other states, according to newly released U.S. Census Bureau estimates.
The latest population data reveals that several rural counties in the region have posted double-digit percentage increases over the past year, marking a shift from decades of population decline that affected many small communities.
Rural Counties Leading Growth
Brunswick County led the region with a 12.3% population increase, adding nearly 15,000 new residents. The coastal county now has a total population of approximately 136,000 people, according to census officials.
Pender County followed closely with an 11.8% growth rate, while Duplin County posted a 9.7% increase. These numbers represent the highest growth rates these counties have seen in more than three decades.
“We’re seeing people move here for the lower cost of living and quality of life,” said Mary Johnson, Brunswick County’s planning director. “Many are retirees, but we’re also getting young families who can work remotely.”
Driving Forces Behind the Migration
County officials attribute the population boom to several factors, including remote work flexibility that emerged during the pandemic, rising housing costs in major metropolitan areas, and the appeal of coastal and rural lifestyles.
Real estate agents report that many newcomers are arriving from Charlotte, Raleigh, and out-of-state markets like Florida and New York. The migration pattern represents a reversal of long-standing trends that saw young people leave rural areas for urban opportunities.
Housing construction has accelerated to meet demand, with building permits up 45% across the affected counties compared to the previous year. However, local officials express concern about infrastructure keeping pace with rapid growth.
Challenges and Opportunities
The population surge brings both benefits and challenges to these traditionally rural communities. Local businesses report increased revenue and hiring needs, while schools face overcrowding issues.
“Our water and sewer systems weren’t designed for this level of growth,” said Tom Anderson, Pender County commissioner. “We’re working to upgrade infrastructure, but it takes time and significant investment.”
Healthcare systems are also experiencing strain, with some medical practices reporting months-long waiting lists for new patients. County leaders are actively recruiting additional healthcare providers and exploring telemedicine options.
The demographic shift is changing the political and cultural dynamics of these communities as well. Longtime residents express mixed feelings about the changes, with some welcoming economic opportunities while others worry about losing small-town character.
Economic development officials view the trend as an opportunity to diversify local economies beyond traditional agriculture and manufacturing. Several counties are marketing themselves to businesses seeking locations outside major urban centers.
“This is our chance to build sustainable, diverse communities,” said Lisa Parker, executive director of the Southeast North Carolina Regional Development Authority. “We need to plan carefully to preserve what makes these places special while accommodating growth.”
Sources: NC Newsline
